FaW TOKYO, or Fashion World Tokyo, is held at Tokyo Big Sight.

We were lucky enough to attend this show in the spring. The show has a rain boots section that aims to showcase the latest designs, technological innovations and market trends. This section not only brings together traditional rain boots brands, but also creative works from emerging designers, presenting a diverse and vibrant rain boots market to the audience.

For this show, we made some preparations:

Clear exhibition objectives: Determine the main purpose of the exhibition, such as brand promotion, product sales, market research or finding partners. This will guide all subsequent preparations of the company.

Booth design and layout: Carefully design the booth layout based on brand positioning and exhibits. We pay more attention to highlighting the product itself; print theme posters for each different boot to create an immersive experience. Make sure there is enough space to display the products and set up a reception area for easy communication with customers.

Product preparation: Select the most representative rain boots products for the exhibition, covering different styles, materials and functions. Prepare sufficient samples, and bring detailed product manuals, brochures, business cards and other materials to facilitate customers to have a deeper understanding.

Market research and customer invitation: Collect target customer information in advance, mainly send invitations through email and video offers.

Staff training: Organize professional training for exhibition team members, including product knowledge, sales skills and service etiquette, to ensure that each member can play their advantages at the exhibition and serve customers in a good state.

Exhibition experience

The exhibition was well organized, and our hot-selling rain boots received widespread attention. In particular, through exchanges with other exhibitors, I learned a lot about market trends and technological innovations in rain boots. Customer feedback is very positive, which is very helpful for future development

Through on-site try-on and detailed consultation, interested customers can lock in the styles they want and prepare to further discuss cooperation matters. This exhibition is not only a platform for business exchanges, but also a good opportunity to understand industry trends.